The Math of Marketing

Domenick Cilea, November 3rd, 2017

In my last post on driving business outcomes using our Marketing I/O framework, the focus was on connecting the dots between strategy and tactics. Every marketing activity should have a goal and metrics to measure performance. This is where the math comes in.

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Risky Business for Brands and Odell Beckham Jr.

Domenick Cilea, September 28th, 2017

What do the New York Giants, Verizon, Dunkin’ Brands, Procter & Gamble, and Nike have in common? They all employ the services of the ultra-talented athlete – Odell Beckham Jr. – to represent their respective brands.

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Connecting the Dots Between Marketing Strategy and Tactics

Domenick Cilea, September 8th, 2017

The holy grail for marketing is to have a bold and grandiose marketing strategy, tactically execute it, and then have the capability to measure the outcomes. Unfortunately for most, the strategy is either unrealistic or the tactics are poorly implemented. Thus, there is minimal impact. 

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Is Your Marketing Connected?

Domenick Cilea, July 14th, 2017

Most organizations manage marketing from a tactical level with one-off campaigns. While this can help move the needle in small increments, the results can get lost because these activities are not getting tracked and analyzed.

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Selecting an Agency

Domenick Cilea, May 19th, 2017

So, you are ready to engage the services of a marketing or PR firm. At this point, you have shortlisted a few firms, perhaps from previous engagements, referrals or from scouring your LinkedIn connections. Now, it’s time to narrow down the list of candidates and decide on the one that you feel is the best […]

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Take Control of Your Marketing Automation System

Domenick Cilea, April 7th, 2017

Using marketing automation tools such as Pardot, Marketo, Hubspot and SharpSpring can help drive inbound and outbound campaigns. These systems also provide database functionality and integrations with customer relationship management tools to synchronize activities and deliver personalized content experiences.

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Bill Belichick’s Media Relations Playbook

Domenick Cilea, February 3rd, 2017

Whether you like him or not, Belichick is a coaching genius. He also knows a thing or two about staying on message, especially during media interviews and press conferences.

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Looking Back on 2016

Domenick Cilea, December 29th, 2016

The day after Christmas in the office is a quiet place. The holiday offered the perfect environment to reflect back on 2016, and internalize the campaigns and clients we have supported throughout the year.

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How to Prepare for Industry Analyst Briefings

Domenick Cilea, December 9th, 2016

Industry analysts are frequently called upon by the media for perspective, market analysis, and commentary, making them an important component of the public relations process.

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Reputation Matters. What a Week for PR Blunders

Domenick Cilea, October 14th, 2016

The Samsung Galaxy Note 7 and TODAY show host Billy Bush are in the proverbial hot seat this week.

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