Just as a pumpkin spice latte is an homage to Fall, a Starbucks holiday cup is a symbol of holiday spirit and season greetings.
I bought a TIVO recently – their Bolt model. It is very good with lots of capabilities, but the few-page manual which came with it is very poor. It hardly tells you anything about how to operate the system.
Time will tell whether McDonald’s will hold up their promise or not. Until then, let’s examine the lessons we can learn from this PR stunt gone wrong.
How many times have you been to a tech conference where the keynote speaker has been so good that they held the room spellbound for the entire length of their presentation? That what they had to say was so compelling 20 minutes simply flew by? I have – it was an inspiring experience that has […]
To kick off the partnership between Nike and the NBA for the 2017-2018 season, the companies will deliver an innovative experience for fans by debuting the new Nike NBA Connected Jersey through the NikeConnect app.
The holy grail for marketing is to have a bold and grandiose marketing strategy, tactically execute it, and then have the capability to measure the outcomes. Unfortunately for most, the strategy is either unrealistic or the tactics are poorly implemented. Thus, there is minimal impact.